Jess Cassettari

Coty
Philosophy
New York, NY

Art Director, Campaign
March 2017–Present

Global Leading Luxury Beauty & Skincare company
Conceptualizing and executing product campaign launches, including art direction, photography direction, typography and design for advertising, merchandising graphics, videos, digital, press event materials and signage. Establishing design direction for photography and video shoots and directing photography retouchers and video editors.

Jr. Art Director, Campaign
October 2016–March 2017

Worked in collaboration with the Art Director, Marketing Department and Copy team to conceptualize and execute product campaign launches.
Layout design and typography for advertising campaigns, marketing collateral, visual merchandising and retailer graphics, video animations, press event materials and signage. Functioned as a liaison between the creative, marketing, education, sales, PR, copy and production teams in resolving issues and driving the creative process.

Senior Designer
April 2014–October 2016

Layout and typography design for print collateral, marketing campaigns, direct mails, retailer graphics, press events, and national advertising campaigns. Contributed to the creative process in aspects of campaign launches.

Group C Inc
New Haven, CT
Senior Designer

2011–2014

Multi-disciplinary Design Studio
Branding, identity design, print and digital design, environmental signage, book design, exhibit design, project management and photography.