Jess Cassettari

Assoc. Creative Director
02.2023–Present

Senior Art Director
06.2021–02.2023

Art Director
09.2018–06.2021

Responsible for research and concept development of marketing campaigns and programs, from concept to execution across all channels and platforms. Leading multiple projects and managing a team of designers, assigning resources and handling capacity planning for the team. Building concept boards, photo briefs, and design across multiple channels to visualize concept. Leading photoshoots and art directing photographers and stylists to execute creative. Directing the work of strategic agency partners, retouchers and productions artists. Partnering closely with Editorial, Visual Merchandising, Content Production and Marketing to develop and deliver creative for a robust 360 client experience.

COTY
New York, NY

Art Director, Campaign
03.2017–09.2018

Global luxury fragrance & beauty corporation

Conceptualizing and executing product campaign launches, including art direction, photography direction, typography and design for advertising, merchandising graphics, videos, digital, press event materials and signage. Establishing design direction for photography and video shoots and directing photography retouchers and video editors.

Jr. Art Director, Campaign
10.2016–03.2017

Worked in collaboration with the Art Director, Marketing Department and Copy team to conceptualize and execute product campaign launches. Layout design and typography for advertising campaigns, marketing collateral, visual merchandising and retailer graphics, video animations, press event materials and signage. Functioned as a liaison between the creative, marketing, education, sales, PR, copy and production teams in resolving issues and driving the creative process.

Senior Designer
04.2014–10.2016

Layout and typography design for print collateral, marketing campaigns, direct mails, retailer graphics, press events, and national advertising campaigns. Contributed to the creative process in aspects of campaign launches.

GROUP C, INC
New Haven, CT

Senior Designer
2011–2014

Multi-disciplinary communication design firm

Branding, identity design, print and digital design, environmental signage, book design, exhibit design, project management and photography.