Jess Cassettari

Currently an Associate Creative Director at Sephora, Jess leads the skincare category, overseeing a multidisciplinary team of art directors, designers, and producers to bring 360 marketing campaigns from concept through execution. She partners cross-functionally to develop multi-platform creative across digital, social, retail, and in-store environments that align business objectives with brand vision.

Associate Creative Director
02.2023–Present

Senior Art Director
06.2021–02.2023

Art Director
09.2018–06.2021

Responsible for research and concept development of marketing campaigns and programs, from concept to execution across all channels and platforms. Leading multiple projects and managing a team of art directors, designers and producers — assigning resources and handling capacity planning for the team. Building concept boards, photo briefs, and design across multiple channels to visualize concept. Leading photo and video shoots and directing photographers and stylists to execute creative. Directing the work of strategic agency partners, retouchers and productions artists. Partnering closely with Editorial, Visual Merchandising, Content Production and Marketing partners to develop and deliver creative for a 360 client experience.

COTY
New York, NY

Art Director, Campaign
03.2017–09.2018

Global Luxury Fragrance & Beauty Company

Conceptualizing and executing product campaign launches, including art direction, photography direction, typography and design for advertising, merchandising graphics, videos, digital, press event materials and signage. Establishing design direction for photography and video shoots and directing photography retouchers and video editors.

Jr. Art Director, Campaign
10.2016–03.2017

Worked in collaboration with the Art Director, Marketing Department and Copy team to conceptualize and execute product campaign launches. Layout design and typography for advertising campaigns, marketing collateral, visual merchandising and retailer graphics, video animations, press event materials and signage. Functioned as a liaison between the creative, marketing, education, sales, PR, copy and production teams in resolving issues and driving the creative process.

Senior Designer
04.2014–10.2016

Layout and typography design for print collateral, marketing campaigns, direct mails, retailer graphics, press events, and national advertising campaigns. Contributed to the creative process in aspects of campaign launches.

GROUP C, INC
New Haven, CT

Senior Designer
2011–2014

Multi-disciplinary Communication Design Firm

Branding, identity design, print and digital design, environmental signage, book design, exhibit design, project management and photography.

AIGA
San Francisco Chapter
Event Volunteer
2019–Present

New York City Chapter
Event Volunteer
2015–2018

National Professional Association for Design & Creative Leadership