Jess Cassettari

Sephora
2025 April Skincare
360 Omni-Channel Campaign

Role: Associate Creative Director — Creative Lead

With the rise of social media, clients are inundated with skincare information, often leaving them overwhelmed and unsure where to start. The April Skincare campaign was designed to position Sephora as a trusted authority — simplifying the skincare journey through curated solutions tailored to individual concerns.

As the creative lead, I oversaw the full creative development and execution of this 360 campaign, guiding both internal and external teams through concept development, visual direction, and production. I directed agency partners — including photographers, videographers, talent, stylists, and designers — to bring the creative vision to life across print, digital, and social platforms. The campaign utilized bold gradients, clear iconography, and highly navigational layouts to help clients easily identify solutions for common concerns such as breakouts, dark spots, aging, and dryness.

Creative deliverables included a full suite of print, digital, social, and in-store assets — all crafted to educate and empower clients while elevating Sephora’s skincare authority.

Creative Direction
Jess Cassettari

Art Direction & Design
Miriam Soriano
Michelle Tam

Editorial
Kelley Hoffman
Olivia Tinsley

Beauty Photography
Kat Borchart

Product Photography
Rikky Fernandez

Set Design & Styling
Matt Cullen
Cody Rogers

Content Production
Lemai Le, Ethan Nelson