Sephora
2020 Skincare for Every Age
Role: Art Director
This multi-platform campaign was designed to reinforce Sephora’s leadership in skincare and celebrate a positive, inclusive approach to aging. The creative showcased real skin concerns across a wide range of age groups — from teens to 50+ — and paired age-specific concerns with product solutions to help guide clients toward targeted skincare routines.
I supported the creative development of the campaign, collaborating on concept direction and art directing the product still-life shoot to bring the campaign’s “skin-first” visual language to life. The photography focused on tight crops, authentic texture, and real skin detail, while macro smears and product activations added a tactile layer that reinforced the clinical, yet approachable feel of the campaign.
Beyond concept and production, I led the design of the front-of-store tables and oversaw the execution development of digital deliverables across Sephora’s site, mobile, email, and social platforms.
Art Direction
Jess Cassettari
Creative Direction
Cara Mia Tontodonato
Design
Kelly Philips
Beauty Photography
Wednesday Agency
Product Print Photography & Motion
Spencer Higgins
Digital Product Photography
Marissa Rocke