The Matte Renaissance
360 Omni-Channel Campaign

Role: Associate Creative Director

As matte makeup returned to the forefront of beauty, Sephora saw an opportunity to redefine the trend for a new generation. The Matte Renaissance campaign was created to challenge outdated perceptions of matte as flat, heavy, or drying, instead positioning it as soft, blurred, and cloud-like through a modern interpretation of the classic finish.

Inspired by the idea of a renaissance as a period of rediscovery and reinvention, we developed a visual world that merged the richness of Renaissance portraiture with contemporary fashion and beauty photography. Painterly limewash textures, dramatic directional lighting, jewel-toned palettes, and romantic styling elevated the campaign, while diffused foreground elements and sculptural product compositions reinforced the soft-focus payoff of today's matte formulas. Every creative decision was designed to celebrate the resurgence of matte through a fresh, editorial lens that felt both timeless and unmistakably modern.

CREATIVE DIRECTION
Jess Cassettari, Sas Boonyavatana

ART DIRECTION & DESIGN
Angelica Rabang, Kelly Phillips

EDITORIAL
Alex Duron, Kat Thomsen

CONTENT PRODUCTION
Crystal Cozart

BEAUTY PHOTOGRAPHY/MOTION
Camila Falquez

PRODUCT PHOTOGRAPHY
Benedict Morgan

PROP STYLING
Alice Martinelli