At a time when Swiss typography was in the forefront of graphic design, a new style of typography was beginning to emerge that would become a predominant style in the world at the time and continue to exert its influence today.
As a project for a History of Design course, I created an accordion-fold booklet exploring the life, work and influences of graphic designer, Wolfgang Weingart.
This timeline is my own interpretation and exploration of the style, technique and personality of a leading designer of this new typographic shift in history. Wolfgang Weingart shared many of the classical views of his predecessors at the Basal School of Design, but he is better known for his departure from them. His ingenuity at the time was very impressive. Much of Weingart's photographic pieces are collaged. The juxtaposition and layering effects I created are references to Wolfgang’s compilation work and enforces his ideas about being more intuitive. Weingart felt that designers should ignore the traditional rules of layout and feel free to experiment with how type interacts with the rest of the composition. Weingart's typographic experiments spanned across three different eras of typesetting technology: letterpress, photo setting and the computer. Coming from a generation of typographers professionally trained in hand composing, he believed in the importance of the role that hand-setting craft and technique played in the design process. With this in mind, I composed each spread with artwork I scanned and overlapped by hand.
Designed during undergrad at CCSU
