2014 marks the centennial of the birth of legendary graphic designer Paul Rand (August 15, 1914 – November 26, 1996). Rand was one of the foremost American graphic designers of the 20th century and helped establish the so-called Swiss Style of design in the United States. Paul Rand transformed conventions of visual communication for American businesses and consumer culture, and his corpus spans editorial and book design, advertising, packaging, and corporate identity, including iconic logos for IBM, UPS, Westinghouse, and many others. He trained in the 1930s at Pratt Institute, Parsons School of Design, and the Art Students League, he went on to become an educator himself at Cooper Union, Pratt, and later at Yale University, where he taught graphic design in the graduate program from 1956 to 1969. He returned to Yale in 1974.
The exhibit is on display until from Monday, October 27, 2014 – Friday, January 30, 2015 in Sterling Memorial Library at Yale University.